Free tool · For small businesses
Missed call calculator: what are unanswered calls costing you?
Put in your own numbers. It works out how many customers slip away when nobody picks up, what that costs each month, and how much a quick text back could win back.
Each month
- Missed calls
- 43
- Customers who went elsewhere
- 13
- Over a year
- $39,000
A text back could win back about 4 customers, worth $975 a month.
Our missed-call text back costs about $50 a month in software, so it pays for itself after one customer.
How the calculator works it out
Calls a week × 4.33 weeks gives calls a month. Times the share you miss gives missed calls. Times the share who would have become customers gives the customers who went elsewhere, and times what a customer is worth gives the money. The win-back line is the share of those customers a text within a minute could keep. Every number is yours to change; the starting ones are only an example.
Want to see what to send them? Read our missed-call text templates.
Questions
How many calls do small businesses miss?
More than most owners think. Surveys of small businesses often find that between a third and half of calls go unanswered, mostly while the owner is on a job, with a customer or closed. Count yours for a week: your phone’s recent calls list is enough.
Do people leave a voicemail when I miss their call?
Many don’t. Someone looking for a plumber, a groomer or a cake order usually just calls the next business on the list, which is why a quick reply matters more than a good voicemail greeting.
How does a missed-call text back win customers back?
Within a minute of the missed call, the caller gets a text from your business asking what they need. They have a reply before they call someone else, and you call back already knowing the job. Some will still go elsewhere, which is why the calculator lets you set how many you would win back.
What does a missed-call text back cost?
With us, about $50 a month in software in your name, plus a setup price agreed in writing first. It also comes in every package, from Launch at $249 a month with no setup fee. If your average customer is worth more than $50, winning back one a month covers the software.
Should I get an AI receptionist instead?
A text back answers people after you miss them. An AI receptionist answers the call itself, talks with the caller and books the job. If you miss a lot of calls, or callers need answers right away, the receptionist wins back more; many businesses start with the text.
Say hello.
Tell us a little about your business and how customers reach you today. We will get back to you.
Email omar@ohelloo.com